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Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear has become one of the defining fashion shifts of the past decade, moving from gym bag to daily wardrobe with a speed that caught even its own industry off guard. The clothes now travel everywhere: errands, social occasions, the school run, the home office. What has not travelled with them, new research suggests, is the confidence the industry has spent years promising they would deliver.

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Cover of 'Vital Signs 1999'
India through the Western Lens
Finding Delhi
The Kargil War
Raja Ravi Varma
On a Clear Day You Can See India
6 Billion
Do Population Policies Matter
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Fertile Brandscape

India FDI

It had been coming for a while. And when the Union government announced that India would now be open to 100 per cent foreign direct investment (FDI) in single-brand retail through the automatic route from the forthcoming fiscal year 2018–19, it was a prelude to the Prime Minister’s interactions with chief executives of top multinational companies at the World Economic Forum (WEF) meeting in Davos, Switzerland. Among other things, Narendra Modi was expressly there to woo investors. FDI: At a...

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The firsts in Indian cinema

Kaagaz ke Phool

The roots of Indian cinema are almost as old as those of the medium itself. Within eight months of taking Paris by storm, the touring agents of Lumiere brothers' Cinematographer landed on the shores of India. On July 7, 1896, The Times of India carried an advertisement heralding the arrival of "the marvel of the century" and "wonder of the world". Four screenings took place that historic evening at Watson's Hotel in Bombay (now Mumbai). The entry fee was one Rupee. The show received an...

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