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Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear has become one of the defining fashion shifts of the past decade, moving from gym bag to daily wardrobe with a speed that caught even its own industry off guard. The clothes now travel everywhere: errands, social occasions, the school run, the home office. What has not travelled with them, new research suggests, is the confidence the industry has spent years promising they would deliver.

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My Recommendations
Reviewed / Mentioned
Myth of Community
On a Clear Day You Can See India
Childhood Days
Do Population Policies Matter
India's Foreign Policy in a Changing World
Non Stop India
The Kargil War
6 Billion
Editor's Picks

Suvin is “the most luxurious fibre” in Japan, neglected in country of origin India

Suvin cotton farming

Why, do you think, Suvin has not been able to get the recognition that it deserves? After all, it was released for commercial cultivation way back in 1974. What has gone wrong? It has been 45 years since Suvin was introduced in India. Till the 1990s it was predominantly consumed by domestic mills in India for production of finer yarns of 120s counts and above for use in manufacturing super-luxury lustrous fabrics. Suvin cotton production had peaked to about 30,000 bales (170 kg / bale) in the...

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Review: Myth of Community

Review of Myth of Community

The past two decades have seen two potent but disparate movements - those of gender and participation. Each has generated writings and major implications for each other. Yet, ironically, as Robert Chambers (widely recognised as one of the main driving forces behind the great surge of interest in the use of participatory rural appraisals the globe over) contends, this is perhaps the first book to thoroughly explore the overlaps, linkages, contradictions and synergies between the two. The two...

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