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Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear has become one of the defining fashion shifts of the past decade, moving from gym bag to daily wardrobe with a speed that caught even its own industry off guard. The clothes now travel everywhere: errands, social occasions, the school run, the home office. What has not travelled with them, new research suggests, is the confidence the industry has spent years promising they would deliver.

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My Recommendations
Reviewed / Mentioned
The Kargil War
6 Billion
Non Stop India
India's Foreign Policy in a Changing World
Myth of Community
Do Population Policies Matter
Childhood Days
Twisting the Lion's Tail
Editor's Picks

Suvin is “the most luxurious fibre” in Japan, neglected in country of origin India

Suvin cotton farming

Why, do you think, Suvin has not been able to get the recognition that it deserves? After all, it was released for commercial cultivation way back in 1974. What has gone wrong? It has been 45 years since Suvin was introduced in India. Till the 1990s it was predominantly consumed by domestic mills in India for production of finer yarns of 120s counts and above for use in manufacturing super-luxury lustrous fabrics. Suvin cotton production had peaked to about 30,000 bales (170 kg / bale) in the...

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Review: The Kargil War

Review of The Kargil War

Few short-fought wars have evoked so much of heat, debate and self-criticism (read, justified criticism of the party/parties at the helm of affairs) as the Kargil War did this summer. That too in the very country that ostensibly won the war. The facts are there for all to acknowledge: Pakistan-backed fundamentalist-terrorists had indeed intruded into Indian territory; many of these intruders were Pakistan army regulars in the guise of plain-clothed militants; the Indian authorities had been...

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