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Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear has become one of the defining fashion shifts of the past decade, moving from gym bag to daily wardrobe with a speed that caught even its own industry off guard. The clothes now travel everywhere: errands, social occasions, the school run, the home office. What has not travelled with them, new research suggests, is the confidence the industry has spent years promising they would deliver.

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My Recommendations
Reviewed / Mentioned
India through the Western Lens
Finding Delhi
The Kargil War
Raja Ravi Varma
On a Clear Day You Can See India
6 Billion
Do Population Policies Matter
Prey by the Ganges
Editor's Picks

Business, But Not as Usual

ERP and PLM

Business processes in every industry sector are unique. Technology is changing the way these business processes crystallise, mutate and are reborn again to keep pace with everything else in that industry sector. But each industry has its own singularities and needs. This demonstrably poses challenges to tackle which the textiles-apparel-fashion industry needs to look outwards. Challenges Galore The biggest challenge, according to Kate Munro, vice-president for marketing at Bamboo Rose, is the...

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Review: India through the Western Lens

Review of India through the Western Lens

Cinema plays a powerful role in implicating the way in which an audience begins to think about the 'reality' that each film supposedly depicts. Ananda Mitra investigates the representation of Indians in Western films and locates this analysis within the context of the larger issue of the manner in which Indian immigrants are viewed in the West today. Mitra covers a large spectrum of films made over several decades and critiques the issue by identifying and analysing how those narrative and...

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Review of The Kargil War

Review: The Kargil War

3 October 1999
Kaito Sema

Gunning for Naga heads

22 August 1999