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Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear has become one of the defining fashion shifts of the past decade, moving from gym bag to daily wardrobe with a speed that caught even its own industry off guard. The clothes now travel everywhere: errands, social occasions, the school run, the home office. What has not travelled with them, new research suggests, is the confidence the industry has spent years promising they would deliver.

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My Recommendations
Reviewed / Mentioned
India through the Western Lens
Twisting the Lion's Tail
Do Population Policies Matter
Finding Delhi
The Kargil War
India's Foreign Policy in a Changing World
Cover of 'Vital Signs 1999'
6 Billion
Editor's Picks

Istanbul Beats

ITM 2018

Certain events serve as weathercocks—they tell you which way the wind is blowing, or, at times, beginning to blow. Textile machinery fairs are something like that. Since textile machineries call for huge investments that need to be planned years ahead—and given that no company would want to pump in monies unless they were sure those would not blow away in the wind—the interest generated in these events can vouchsafe be taken as indicators of the shape that industry may take. The ITM Istanbul is...

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Review: India through the Western Lens

Review of India through the Western Lens

Cinema plays a powerful role in implicating the way in which an audience begins to think about the 'reality' that each film supposedly depicts. Ananda Mitra investigates the representation of Indians in Western films and locates this analysis within the context of the larger issue of the manner in which Indian immigrants are viewed in the West today. Mitra covers a large spectrum of films made over several decades and critiques the issue by identifying and analysing how those narrative and...

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