There’s a beeline for India – from publishers of magazines and newspapers to manufacturers of garments and textiles. Not quite without reason – its ever-growing affluent section is bigger in numbers than many European nations put together.
If you care to look beyond the obvious, you will realise those making this beeline have not just been taken in by speculative hype alone. Numbers scream realities, and the numbers indicate that the Indian fashion market is huge, it is growing, it is vibrant. The rich are getting richer, and the number of the rich is also increasing at an alluring rate. This lure is for all those who see India as the promised land for fashion and retail.
So what is it with fashion in India? What is it with sportswear in this country?