This is a subject so oft-debated in our circles that it is beginning to lose its significance. The basic factors responsible for the virtual non-existence of environmental/wildlife issues in the news media are the same today as they were some years back. Recycling the same issues again would do nothing more than fill up space for Green Voice.
It is time to take things further, to develop a strategy, and work on – not towards – it.
The fight for news-space is not a battle, it is a game. It is a ruthless mind game. What we keep forgetting is that it is not we who set the rules for this game. We indulge in too much rhetoric and create a ballyhoo about ethics and all that. Who cares? Trust me on this one – no one does; for if they did, things would have been different. If we are to play this game, then we have to do so by the rules that are not to our advantage.